This Starbucks Reserve Roastery is nothing short of a coffee wonderland. Housed in a stunning 23,000-square-foot space, it’s an immersive experience that transforms your typical coffee run into something magical. The moment you walk in, you’re greeted by the rich aroma of freshly roasted beans and the hypnotic sight of the massive copper cask where the magic happens.

What makes this location special is the journey your coffee takes – from bean to cup right before your eyes. The theatrical coffee presentations by their skilled baristas showcase methods you won’t find at regular Starbucks locations. Plus, their exclusive Reserve coffees offer flavor profiles you simply can’t experience elsewhere.

The space itself feels like a cross between a high-end bar and an industrial coffee laboratory, with multiple levels to explore. Between the main coffee bar, cocktail bar (yes, they serve alcohol!), and Princi bakery serving up delicious Italian treats, you could easily spend hours here.

It’s pricey compared to your regular coffee shop, but you’re paying for both exceptional coffee and an experience. Whether you’re a coffee aficionado or just looking for a unique NYC spot, the Starbucks Reserve Roastery offers something truly memorable in the heart of the trendy Meatpacking District.